SERVICE DESIGN
HipVan: We Know What's Up!
2023
THE PROBLEM
HipVan is struggling to distinguish themselves within the Singaporean furniture retail market.
How do we set HipVan apart from other home furnishing retailers?
THE OPPORTUNITIES
1. Put a stronger emphasis on home styling
2. Strengthen brand awareness in young adults
THE SOLUTION
Making HipVan THE trendy Singaporean home furnishing retailer
WE KNOW WHAT'S UP
with the latest trends and your home furnishing needs
Case Video: Introducing the features of our service
Case Video: Introducing the features of our service
A.I. ROOM PLANNER
Data from the chat is collected to help us understand consumer preferences so we can bring in furniture that will appeal to these trends.
FOSTERING HUMAN AND A.I. COLLABORATION
We provide the suggestions based on user prompts, and the home owners ultimately have the creative freedom to design their space.
FURNITURE TRADE-IN
CONVERTING NEW CUSTOMERS
We accept furniture items regardless of their brands, giving us the opportunity to convert new customers
COLLABORATION WITH URBAN SALVATION
UPCYCLED FURNITURE
Upcycled pieces will be made from recycled plastic and fabric collected by Semula and Greensquare.
INCREASING BRAND AWARENESS
TIKTOK ENGANGEMENT
Inviting viewers to get involved in the up-cycling process, our audience feedback plays a part in the transformation of up-cycled pieces
PROJECT SUMMARY
With these new services implemented, HipVan will be able to establish themselves as the leading Singaporean home furnishing retailer
and expand their customer base.
