ART DIRECTION | ADVERTISING
Should've Taken A TADA
Client: TADA
UltraSuperNew | 2024
TADA sought to boost app usage and brand awareness through a
multi-channel campaign utilising digital banners and
out-of-home platforms.
For the concept "Should've Taken a TADA," I envisioned a key visual that resembles a conversation with a friend when you realize you should have taken a TADA. This inspired the use of chat bubbles and a chat bar in the visuals, creating a relatable and engaging narrative that many have likely experienced.
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Key Visual
OUT-OF-HOME CHANNELS
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MRT Platform Doors
Bus Stop 6 Sheet
In-train Panels
Parkway Parade Screen
Double Decker Bus Wrap
DIGITAL BANNERS
Wink+ Banner
Paylah! Banner
PUBLIC RECEPTION
Apart from a few critics, the overwhelmingly positive response from both the public and industry experts played a significant role in shaping my growth as a designer.
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It was incredibly rewarding to see people resonate with the ad, with some even expressing their love for the brand as their favourite. Watching it gain traction on social media, shared and praised by the public, was deeply satisfying and reinforced the importance of creating work that genuinely connects with its audience.
